copywriting tips

How to Make Your Writing More Readable

  What are you talking about? Of course my writing’s readable.   It should be to you, after all you wrote it, but what about everyone else? You know what…

Stop Wasting Money on Content That’s Useless

  Is there such a thing as useless content? Surely every piece of content is valuable to you – otherwise why would you write it? The problem comes down to…

Too Many Copywriters Spoil the Copy

  Wow – have you seen the amount of copy needed for your project? As usual management have left it to the last minute, preferring to spend hours and hours refining the colour pallet…

Why Small Businesses Are Getting Their SEO Wrong

    Oh God, not SEO again! Yeah, yeah, I’ve heard it all before – get a bunch of keywords, stick them in your site, people will…

Experience Doesn’t Make The Best Copy

  One of the most frequent questions I’m asked by potential clients is do I have experience in their industry. At this point I have 2 choices: lie and say yes, be honest and…

How to Write Sales Copy That’s Invisible

  No, I haven’t been at the cooking sherry, you really can write invisible sales copy. Let me explain. Do you write your own copy? If you do, I’m willing…

What Are You Really Trying to Say?

A very short blog about focus in your writing How many times have you tried to write an email, newsletter, web copy or brochure only to completely lose your focus?…

Where Do You Stand on the Oxford Comma Debate?

  “While Adrian was waiting for Julie to get ready, he washed the dishes, turned off the TV, checked his emails, and even…

10 Reasons Why People Don’t Trust Your Website

  Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet…

5 Ways to Add Power to Your Writing

  If you’re a regular reader of this blog, or any other copywriting blog, you have been told on more than one occasion to write in a…