Copywriter

It is a Wise Businessperson Who Takes Advice

  If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should…

Briefing Your Copywriter – What Not to Include

  I have already created a downloadable guide on how to brief your copywriter, so this time round I want to look at what not to include.…

Yes, You Can Start a Sentence With And

  Throughout my copywriting career I have written sentences that start with ‘and’ or ‘but’. Usually, this is met with a cry from my client, ‘No! You…

Are You a Marketing Cheapskate?

  How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer…

Copywriting 101 – The Art of Listening

  A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem…

How to Give a Complete Copywriting Brief

  You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the…

How Much is Your Strapline Worth?

  According to the Cambridge Dictionary, a strapline is: “A short, easily remembered phrase used by an organisation so that people will recognise it or its products.” Some of the most famous examples are: Every…

17 Ways a Copywriter Will Help Your Business

  It doesn’t matter whether your company is small, medium, large or global, a copywriter will add value to what you do. They bring with them the…

How to Approach a Copywriter

  In my experience, you usually start looking for a copywriter at the eleventh hour. If it’s a new website, the design is done but there’s no copy. If it’s a brochure, you’re ready to go to print…

The Differences Between In-house Writers and Professional Copywriters

  You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string…