Copywriter

This is Why You Shouldn’t Hire a Copywriter

  Have I gone crazy? Quite possibly, but there are actually some circumstances when you shouldn’t hire a copywriter. Before I go into that, I just want…

Please, Please Read My Content

  Do you get the feeling that you’re writing to an empty room? Despite spending hours crafting your blog posts, no one seems to be reading them.   You’ve spent ages researching and compiling a list of…

Human Writer vs. The Machines

  The growth of AI and other automation are threatening the human race – in particular, our jobs. Many believe this is a good thing as it will release people from mundane work and enable them to…

How Reverse Engineering Will Add Power to Your Content

  When designing a new product or service, what’s your first step? You don’t launch into designing your packaging or anything like that…

Benefits Sell; Features Tell

Peeking Behind the Sales Curtain   How many times have you heard that your copy should show and not tell? Even though it’s something you keep hearing, it’s not always something that’s easy to achieve. In fact, you might be of…

The Age of Fake: Why Seeing and Reading Isn’t Believing

  It would seem that nothing is as it appears today. Magazines are regularly being hauled over the coals for…

Copywriting Ramblings and the Power of Random

  Will you indulge me for a moment? For over ten years I have been writing about every aspect of copywriting, marketing and social media I can think of. I’ve…

Why Ignorance and Copywriting Go Hand in Hand

  Why should you go to the trouble of finding a copywriter who can create your content for you when you have a team of people already…

Why Politicians Make Crap Copywriters

  You can’t escape politics these days. Elections are never-ending (rather like the DFS sale), and every news bulletin seems to include a couple of politicians flinging muck at each other. They (the politicians) complain that the…

Let’s Face it. You’re Not Unique

How to stand out when you don’t have a USP Every marketer (including me) says you have to highlight your USP (unique selling point) to make your reader understand why he or she should…