Conversion rate

Why Time Limited Offers Work So Well

  You see them everywhere. “Offer ends Tuesday.” “Hurry, this offer is only available for 24 hours.” Why is the time limited offer so effective? In general your customers (and…

3 Things You Need to Know About Content Marketing

For many, content marketing is seen as one of online marketing’s necessary evils. Yes, it brings greater visibility, higher rankings (with a bit…

Why You Need a Website Copywriter

Once you’ve spent a small fortune and lots of time perfecting your website’s design, you’ll need content. That is often the one thing that’s overlooked by businesses. They put a lot of effort into…

Copywriting That Makes People Buy

This post first appeared on or other blog, www.freelancecopywritersblog.com, but we wanted to share it with you here too. Copywriting Motivators What is a copywriting motivator? Well, before I answer that, think for a moment about what…

How to Overcome the ‘What if?’ Syndrome

Selling your products online is great. You can reach a vast market and remain open 24/7 – it doesn’t get much better than that. But for buyers, the internet is…

The Power of a Guarantee

The one thing stopping a lot of people offering a guarantee is the though that, if they do, loads of people will use it as a way of getting their money back, which will cost a fortune.…

The Importance of Your Call to Action

Fantastic, benefits heavy copywriting is great, but it is better when coupled with a powerful call to action. And yet, you’d be amazed at how many people completely forget to…

Why Copywriters Add Value to Your Project

Have you ever had someone turn round to you and exclude you from a conversation with the missive – “It’s OK, you wouldn’t understand.”? OK, there would be occasions where…

Improve Your Conversion Rate

You have a website, so you’ve got this Internet marketing malarkey nailed – right? Well, that depends on your traffic. You do get traffic, right? How many leads do you get through your website every week? At a recent networking event…

How to Handle Buying Objections

In an ideal world, when selling to your customers, the process would go something this this: You – This stereo is the latest thing onth market. It blows its competition out of the water. Every house in…