content marketing

Too Many Copywriters Spoil the Copy

  Wow – have you seen the amount of copy needed for your project? As usual management have left it to the last minute, preferring to spend hours and hours refining the colour pallet…

Long Copy Results in Better Rankings

  I don’t have a lot of patience when it comes to reading stuff online. The posts I like to read are short, succinct and get to the point. It’s a bit like my…

Why Is Your Content So Crap?

  Oh dear, come on, take a seat and let’s talk. Why do you feel that way about your content? Is it because someone said that if you’re not getting at least 8 social…

Are White Papers Going The Way of The Dinosaurs?

  “A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the…

The Biggest Content Marketing Trends of 2015 – Infographic

Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you…

Tailor Your Content to Reflect How People Buy

  If you knew what made people buy, writing your marketing content would be a doddle, right? I’m not talking about features versus benefits or anything like…

What Should You Be Writing?

    Your website needs content. You know that and you have every intention of writing regular articles, but what are you going to write about? Your products and services? You know a lot about them. Your…

How to Be Loud Online

    The internet is a crowded place, so it’s important your online profile is loud enough to stand out from all the others. As you know, content drives the internet, but it’s only going to work…

Nofollow Links Have Value Too

    In the ever-changing world of search engine optimisation the link remains a valuable commodity. As an internet marketer however, you’ll also know how frustrating the link building world can be. Day after day you spend…

Do Your Values Match Your Website?

  As a company owner, you love to shout about the values you hold dear. You tell your website readers that you value your customers, go out of your way to provide the level…