content marketing

Are You a Marketing Cheapskate?

  How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer…

5 Ways to Make Sure Your Copywriting Project Runs Smoothly

  Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving…

Content Marketing Made Simple

  Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build…

Green Marketing – How to Recycle Your Old Content

  Over the years you’ve amassed some pretty strong content. You have some great blog posts that are still being shared and talked…

How to Find The Most Powerful Benefit Your Product Offers

  You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…

Why You Shouldn’t Aim to Write Award Winning Content

  That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never…

The Missing Link In Your Content Strategy

  You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content…

The 5 Mistakes You’re Making When Writing Your Content

  Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

Simple Copywriting is Not For Dummies

  Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise…