Why Content, SEO and Social Media Are Stronger Together
High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can…
High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can…
Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…
This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…
What qualities do you look…
Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise…
On the face of it, writing content should be the easiest thing in the world. You have a product or service to…
Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in…
When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…
Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…
There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…