Content creation

The Easy Way to Write Great Content Every Time

  On the face of it, writing content should be the easiest thing in the world. You have a product or service to…

Creating the Perfect Content Marketing Cocktail

  Content marketing can be a puzzle sometimes. There are so many different forms, how can you be sure you get it right every time? I’ve just got back from a cycling holiday in…

Why You Need an Editorial Calendar

  When it comes to your marketing strategy, what’s one of the biggest headaches you face every week or month? I reckon it’s fairly safe to say it’s coming up with new content ideas…

How to Measure The Effectiveness of Your Content Marketing

  Content marketing is essential, but being a good writer doesn’t necessarily mean you’ll be a great content marketer. Why? Because great content…

The Absolute Truth About SEO Copywriting

  There are a lot of blogs out there about the wonders of SEO copywriting. It’s magical. It’s difficult to achieve. Only a word-ninja can hope to create it. Let’s get that into perspective:…

What is Evergreen Content and How Do You Achieve it?

  You’ve probably heard people talk about evergreen content – but do you really understand what that means? In basic…

How to Write Value-orientated Content

  Online marketing is never static. What’s hot and what’s not is constantly changing, keeping marketers on their toes. One thing that is certain is that content marketing is central to SEO (search engine optimisation) and always…

The Formula For Winning Content

  As a copywriter my heart sinks when I get an enquiry from a potential client (usually an agency) asking for x number of words on a specific subject with x% of keywords in it. Really? It…

Can You Ever Be Truly Unique?

  It’s what you’re constantly told by your marketing department, marketing agency, copywriter and just about every other Tom, Dick and Harriet. If your business is to survive you must be unique. You must…

No, You’re Not the Market Leader, I Am

  Marketing leading. Industry leading. Cutting-edge. State-of-the-art. Innovative design. Breakthrough technology. Ground-breaking technology World-class. How many times have you come across one of those phrases on a…