Content creation

How to Find The Most Powerful Benefit Your Product Offers

  You don’t need me to tell you that the most powerful marketing content is dominated by benefits. They are…

The Differences Between In-house Writers and Professional Copywriters

  You have a constant need for content, so what do you do? Muddle along by using in-house writers, who aren’t actually professional writers, but can string…

Why You Shouldn’t Aim to Write Award Winning Content

  That would be a dream come true, wouldn’t it? Content that you create wins an award. Wow. But that thought should never…

The Missing Link In Your Content Strategy

  You might not think it, but you are missing something vital in your content strategy. Over the years you’ve found it increasingly difficult to come up with fresh content…

Why Content, SEO and Social Media Are Stronger Together

  High quality content powers Google. It’s true; you’ve probably read umpteen blogs that tell you that. So does that mean you can…

The 5 Mistakes You’re Making When Writing Your Content

  Come on, writing copy can’t be that hard, right? After all, you’ve read all the advice from the copywriting greats, you keep…

Copywriting – How to be Natural and Authentic

  This is longer than my usual stuff, so you might want to grab a coffee while you read. Recently, I was asked to talk at a…

Simple Copywriting is Not For Dummies

  Pretty much every new project I work on with a new client includes the same conversation. It goes something like this. Me: “The message we write for our prospects must be simple, concise…

The Easy Way to Write Great Content Every Time

  On the face of it, writing content should be the easiest thing in the world. You have a product or service to…