Content creation

A Quick Guide to Powerful Copywriting

  Creating copy for your marketing that is interesting, relevant and that sells isn’t always as easy as it sounds. You must think about your audience, why you’re writing, what you want to achieve…

Why You Should Never Tell a Copywriter How Long a Project Will Take

  In my experience, most people think that copywriters…

How Are You Going To Write That Article?

  Promotion is vital for your business and now and then you’ll be presented with a fantastic opportunity to get your name ‘out there’. How? By being…

Writing Perfect Content – To Whom Should you be Writing?

  When it comes to creating the perfect message for your brochure, web copy, emails, newsletters, and every other piece…

Your Content is Alienating Your Customers

  I’ve been in the copywriting game for quite a while now, and if there’s one thing I hate, it’s ‘in your face’ marketing content. You know the stuff I mean; all those websites…

Website Content: Why You Need Three Levels of Content – Part 3

  So far in this series of articles we’ve looked at why your…

Website Content: Why You Need Three Levels of Content – Part 2

  This is part two of the article looking at the different levels…

Website Content: Why You Need Three Levels of Content – Part 1

  Content is something that has many uses. That’s why your content marketing…

Creating Content – Looking Beyond the Mirror

  The wheels of business need content to keep them turning. It can take several different forms: text, infographics, video, podcast, etc. Designed to connect with your audience, it’s what…

Help People Find Your Content

  Content marketing is the way to go – you know that. The problem is many companies try it for a while, don’t see a massive influx of traffic or sales and then give up. Although they’ve…