Call to action

Do You Know What Your USP is?

What is unique about your company? What is it that sets you apart from the competition? In other words what is your Unique Selling Point? Before you attempt to write…

Freelance Copywriter’s Armoury – Call To Action

  Ask any freelance copywriter what is one of the most essential elements in their marketing  armoury, they’ll say your call to action. Your call to action is undoubtedly one…

Action Copywriting

Finally you’ve reached the final stage of the AIDA saga. The past few articles have shown you how to grab your readers’ attention, get their interest, and create a desire for your product. Now all you have to do is get them to take action. The best way…