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How Not to Design a Website

  Whether you’ve got a website and need a revamp or you’re just starting out on  the web there are certain things you need to avoid when thinking about your design. Remember that your…

How to Make Your Website Convert

  Is your website converting? There are loads of websites out there that look great, have loads of content and, sometimes, rank quite well. But they are missing one thing – they aren’t converting.…

Why Your Call to Action Matters

  What is the one vital aspect of copy that is often missed? The call to action. It’s true that copywriting is about building rapport with your readers—you have to get to know them,…

Woeful Websites

Most businesses realise that the internet is the place to be these days. It is a vast market place scoured by millions of internet users every day. But that doesn’t mean you should dash out and throw any old website together. If you want a website it should…

The Secret to Email Marketing Conversions

If you get it right, email marketing can be one of the most effective marketing tools available to businesses today. Yes everyone’s doing it but that doesn’t mean it’s easy-peasy-lemon-squeezy. If you want it…

The Perfect Marketing Email

  Email marketing is cheap, quick and effective. Plus as most sent today are in HTML you have the added benefit of the hyperlink. This allows your reader to click directly through to your website or landing page for more information…

What Pages Should My Website Have? Part 1

  When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and…

How to Create a Successful Direct Mail Letter

Although there are many different uses for the direct mail letter, they all have common characteristics that make them successful. Of course, your list and your offer…

Spot The Difference – On Line & Off Line Copywriting

Is there really a difference between producing copy for on and offline purposes? Well, let’s think about that for a…

What’s The Point of Copywriting?

There definitely is one – an enormous one. To give you a clue, it is something you should be thinking about even before you pick up your pen or strike a key on your keyboard. Have you…