Branding your business

SME Marketing – Plural and Singular?

  This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look…

6 Reasons Why Your Business is Failing

  Starting up your own business is exciting and scary in equal measures. All too often you dive in without a second thought (especially if you’re working freelance or provide…

What Comes Before Your Digital Marketing Strategy?

  Where did you start? If you want your digital marketing strategy to be effective you have to start at the right place. Where’s that? Right at the beginning –…

How Important is Your Company’s Name?

How much thought did you put into naming your company? It’s not something I’ve really considered before, but a recent question on a Facebook group got me thinking. Everyone wants a name that’s memorable,…

The Art of Subtle Self-Promotion

Being a business owner means putting aside your British reserve and bigging yourself up. Every tweet, Facebook update, forum comment, brochure, website, email and newsletter is aimed at boosting your profile. But, how you go about that…

Why is Your Business Unique?

Ever business is unique. Not necessarily in what it does, but in how it does it. That’s why it’s essential you stand up and shout about what makes you so different to your competitors – not literally…

Why Quality Counts in Content Marketing

As Google constantly changes its algorithms, quality content is now more important than ever. But if you outsource your content needs quality content doesn’t come cheap, but don’t let financial matters cloud your judgement…

Why do Corporate Blogs Fail?

Did you know that 80% of corporate blogs don’t get beyond a fifth post? Who would have guessed that running a blog could be so difficult? Well the reality is that it isn’t difficult to run, so…

The Cost of Starting an Online Business

What’s your copywriting budget? I bet you don’t have one. Come on, let’s face it – you’ve spent hours trawling the Internet to find the best web designer you can…

Using Humour in Your Copywriting

Everyone thinks they’re a comedian, but few can actually pull it off. I’m sure you’ve experienced a night out with friends when one of them starts cracking jokes or making (what they think are) funny remarks. They…