Why Small Businesses Owners Should Be Themselves
This post is for the one-man/woman band. They are the unsung business heroes juggling multiple hats to bring unparalleled levels of services to his or her customers and flexibility…
Blogging
Marketing Has Changed, Have You?
Once upon a time, your customers were clueless (in the nicest possible way). They would contact you wanting to learn about your product or service. Your sales team were happy to chat to them, convincing and…
Not Another List Post
A short post that will enrich your blogging strategy One of the most successful types of blog post is the list. “Top 10 Marketing Secrets” “101 Ways to Sell to Your Customers” “19 Must-have Looks For This Season’s Woman-about-town”…
How Much Should You Pay For a Blog Post?
How much are you willing to pay for a blog post? Probably not as much as you should pay, and here’s why.…
Corporate Blogs – Should Your Authors Get Bylines?
To byline or not to byline, that is the question. If you use external freelance writers to create content for your blog, they have probably agreed…
I Don’t Have Time to Blog
The excuse most often used as to why you don’t blog is time, or rather the lack of it. Let’s face it, that’s not really the reason, is it? It’s more likely the…
Why You Shouldn’t Get Hung Up on Word Count
My web page must contain 600 words. My blog posts have to be at least 1000 words in length. Enough already. Why…
The 5 Deadly Sins of Blogging
Once you get into the swing of it, blogging can be child’s play. When you’re starting out, it can be anything but that. Just like every new thing in life you try, you’re…
Don’t Be Lazy. Write Your Own Content
No, I haven’t just committed business suicide, I’m just telling you a fact. Your audience demands content. They want to learn from you, but not just once in a…
The Fundamental Difference Between Blogging and Sales Writing
A few months ago I was asked to give a presentation on copywriting at a local business forum. The theme was how to create authentic and…
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