Advertising copywriting

The Story of Copywriting

How many times have you opened a new Word document ready to start writing only to end up staring at a blank screen for hours on end? Starting a piece of copywriting is always the hardest bit. What sort of opening…

Copywriting – Tell or Sell?

Should a copywriter tell? Let’s think about that for a second. A copywriter’s job is to sell products for their clients through the written word. Instructions for a project will probably include phrases like ‘tell everyone about…

Copywriter – Tapping Into Your Customers’ Emotions

After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to…

Copywriting Language

Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little…

Make Your Copywriting Persuasive

As a business owner, you know people aren’t going to buy from you just because you tell them how marvellous your product is. If they did there would be no need for freelance copywriters like myself (a very bad thing) even…

Make Your Copy Stand Out

  If you think of a piece of copy, the main elements that you’ll immediately think of are the headline, body copy and call to action. These are all very important aspects of any piece of copywriting,…

Use Copywriting to Boost Your Sales

If you’re not a copywriter but want to write some sales copy, where do you start? Well, the best place is with your reader. Your reader will be doing the buying so make sure…

Make it Better with Copywriting

Since setting out in the world of copywriting, there are two questions I am constantly asked: 1. What does a copywriter do? 2. How do you write? The first is simple to answer. Copywriting is sales writing.…

Copywriting Secrets

Psst. Come here – did you know there are millions of adverts everywhere you look? They’re on websites, in brochures, newsletters, emails… Do you want to know how to make yours stand out? Take a look at what your competitors are doing…and then do something completely different. I…

How To Make Your Adverts Persuasive

  You may have spent hours putting together a pretty advert which is very informative. Great – I’m sure you’re very pleased with it, which you should be assuming you weren’t hoping to make…