Advertising copywriting

What Interests Your Customers?

The marketing trigger that will increase your sales Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in…

Should You Slag Off The Competition in Your Marketing?

  This article is my own personal view about this particular question. In my mind, your marketing should always be about your customers.…

The Difference Between Advertising and Marketing

You mean they’re not the same thing? Nope, advertising and marketing are two very different animals. The whole world is full of adverts; they are everywhere you turn, on the TV, radio, on buses,…

Going Viral with Video Marketing

  How many times have you posted a link to a video that’s gone viral? The companies that achieve this phenomenon are canny creatures – what incredible PR? All they did was make a single investment in…

The Copywriter’s Green Cross Code

  STOP – LOOK – LISTEN Those three words were probably drilled into you when you were a child. You would also do well to remember them when copywriting. That might seem a strange thing to say…

Copywriting–Is Your Sales Pitch Right?

  Hey, I’m a copywriter so I know exactly what my audience wants, right? All they want is an incredible offer and they’ll be putty in my hands. If real life was like that it would be…

Copywriting–Doing a 180

Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages…

Copywriting Attraction

  Are freelance copywriters the only people who can write persuasive copy? I would love to answer that with a yes, but anyone can write persuasively if they have the time and inclination. But as time is a rare commodity these days it is often more cost effective…

Making The Most Of Local Search

The chances are, if you’re reading this you have a website and do a fair amount of online marketing – or at least you’re beginning to. Local search is becoming a very important tool…

What’s The Point of Copywriting?

There definitely is one – an enormous one. To give you a clue, it is something you should be thinking about even before you pick up your pen or strike a key on your keyboard. Have you…