Blogging–Optimising Your PostsMay 26th 2011 Sally Ormond blog posts, blogging for business, copywriting tips, search engine optimisation
Blogging is an excellent way to boost your business’s online presence.
Yes it takes time but, believe me, it really does work. I’m a copywriter and have been blogging for several years now and it has really helped be cement my position within the Google rankings.
Blogging means you are constantly putting fresh content out onto the web. This constant content feeding generates traffic which is vital for your search engine optimisation strategy.
As you know SEO is all about getting found on the web for your chosen keywords. So by writing your blogs in line with your SEO strategy (i.e. using the keywords you want to be found for), you’ll attract readers and as a result, visitors to your website.
To help you get the most out of your blog posts and their SEO potential I have put together the following 5 tips.
1. Quality content
People want quality. They want to spend their time reading something interesting, informative and helpful. By adding value to them in this way, you’ll strengthen your relationship with them . That will keep them coming back for more and help build those very important back links.
Of course great quality content is useless if you’re not targeting the right audience. Once you’ve written your post, read it and think about what terms your reader would use to search for it. The primary keywords tend to be quite obvious, but other terms are not so clear-cut.
There are various tools you can use to identify your keywords such as Google’s keyword tool. To find associated words, tools such as the Google Tilde search are useful but there is also another more visual tool you can use.
Try Google Wheel. When you’ve entered your search term into the Google search box, if you look to the left of your screen you’ll see Wonder Wheel.
If you click on this it will produce a wheel diagram with your main search term in the centre (in this case ‘dog training’) with associated terms around it:
You can then click on any other outer terms to receive further results:
3. META Titles and descriptions
The META title and description are there to tell both the reader and search engine spiders what your posts is about. If you use the WordPress.com platform for your blog you can use the All in one SEO Pack to specify these fields.
When writing your titles and descriptions make sure your keywords are near the beginning. There is also a character limit for each (Titles – 72, Description – 165) so you’ll have to carefully plan your words.
Both internal and external links are important when writing your posts. Your internal links (utilising related keywords) link out to other posts, while external links take the reader to other related websites. In both cases make sure you use keyword rich links rather than something like ‘click here’ which has no value.
Your external links can also be used to encourage inbound links from other websites as ‘trackbacks’ inform that web owner you have linked to them. Therefore they may in turn link to your posts.
The last item on my list is your URL. This I the web address used to link to your post. Make sure you use your keywords within this as it will instantly show the relevance of your post.
Make sure it is meaningful.
By utilising each of these techniques and tools, you will produce meaningful, interesting blog posts that will be found through the search engines. Not only that, but by ensuring you create quality content you will attract links and build your reputation as an expert in your field.
Blogging is an excellent way of getting your voice heard.