Blogging Explained

June 5th 2012       Sally Ormond       blog, blog posts, blogging for business, copywriting tips

If you are still a blogging sceptic, take a look at this statistic:

Companies that blog get 55% more website visitors than those that don’t and 57% of companies with a blog have acquired a customer from it (Hubspot)

So you see, blogging isn’t a waste of time. It really can do wonders for your business.

But once you’ve taken the plunge and set up your blog, what then?

This post looks at how to get started in the wonderful world of blogging.

Why do you want to blog?

If you’ve decided to  take the plunge, you’ve probably worked out that:

  • It will help your search engine rankings
  • It will position you as an expert in your field
  • It’s a way of getting fresh content our there and strengthen your web presence


But before you get going you’ll need a strategy.

Starting out Blogging explained

First, you must decide what your niche will be. Once you’ve decided that stick to it. There’s nothing worse than arriving at a blog that talks about everything. To make an impact you need to stick to your niche like glue so when someone visits your blog they’ll have a fair idea about what they are going to find.

For example, this blog looks at copywriting, marketing and social media. By retaining this type of focus you are far more likely to gain regular readers.

Once your readership has started to grow, they’ll get to know how often you post. That’s why it’s essential you find a posting frequency that suits you and that you can maintain. If you suddenly change frequency, stop posting all together or have a break because you’ve been too busy to write, your readers will go elsewhere.

Next, you need to think about the stype of posts you’re going to write. Try a mixture and see what works best, such as:

  • ‘How to’ guides
  • Top 10 lists
  • Hints and tips
  • Comments and views on industry news or other relevant items

But what will you write about?

Ideas generation

The best way to make sure you’re never short of ideas is to keep a pen and paper handy at all times – you never know when inspiration may strike.

Also, ideas can come from magazine articles, news items, TV, conversations with friends, through social media channels…absolutely anywhere. Just remember though, if you’re using any information from another source, always link back to it or reference it within your post.

Writing your posts

Keep you posts short and concise. When people read from the web they want bit sized chunks of information that are interesting and relevant to them.

Blogging is also seen as being an informal way of writing, so avoid stuffy corporate prose and instead opt for something conversational and full of personality.

Then you just have to get people to read using:

  • A strong headline that uses your keywords and that’s relevant to your content
  • Sub headings to break up the text into managable chuncks so it’s scanable
  • Bullets, blog and italics to add emphasis and interest
  • Simple language without any jargon
  • The second person so you’re addressing your reader directly
  • A call to action to get your reader to do something (leave a comment, click through to your site etc.)
  • Links to other relevant information

And abvove all, don’t forget to proofread it before you publish.

Common mistakes

If you’ve been blogging for a while, but don’t seem to be gaining readers you may be making a basic error that can easilt be rectified. Such as:

  • Not knowing your audience so you’re not giving them what they want
  • Ignoring your niche and writing about any old thing
  • Publishing posts of poor quality
  • Not sticking to your blogging schedule
  • Writing what you want to read rather than what your readers want
  • Poor headlines
  • Being unresponsive to comments
  • No promotion through social media

Blogging is hard work, but once you’ve got the momentum going it is very rewarding.

Over to you

What’s stopping you from blogging?

Have you just started, but finding it hard going?

Perhaps you have a few success stories about your blogging?

Whatever your experience, leave a comment below, we’d love to hear from  you.





Tags: blog, blog posts, blogging for business, copywriting tips
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