Posts by Sally Ormond

Are Email Newsletters An Effective Marketing Tool?

  Newsletters are a useful marketing tool but only if done right. They are a great way to keep in touch with your customers and add value to your relationship…

What SEO Keywords Should I Use?

  Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a…

How Much Do Freelance Copywriters Charge?

  How long is a piece of string? Seriously, there is no universal rate card for freelance copywriting because, like most professions, you get a wide range of experience and expertise. Some ‘copywriters’ (i.e.…

Blogging Inspiration [Infographic]

  Blogging inspiration is a mystical beast that usually illudes you and then strikes at the most inopportune time. Coming up with that constant stream of ideas is a challenge for even the most prolific of writers. Imagine how hard it is for the…

Why Copywriters Make Great Listeners

  “Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey   A note to all copywriters out there – if you’re not prepared to listen, your…

Corporates, You Need a Virtual Copywriter. Here’s Why

  Every business needs content and corporates need more than most. Looking beyond your website content, there are also: Brochures Emails Internal communications Whitepapers Reports Articles and…

Are Freelance Copywriters Expensive?

  If you look solely in terms of a quote on a piece of paper, then yes, an experienced, professional freelance copywriter will look expensive (not to be confused with content writers who tend to generate large volumes of content for…

16 SEO Myths You Should Ignore Completely

  It’s not very often I accept guest contributions for this blog, but something about this infographic outlining SEO myths that should be ignored caught my eye. SEO is something that’s…

Make Your Blog Voice Unique

  I get approached a lot by companies who, after reading my blog posts say: “I’ve been reading your blogs. I love the way you write and I’d love you to write blogs and articles for us…

Avoiding The Freelance Client Famine

  On the face of it, freelancing is a no-brainer. You work the hours you choose, you get to decide who you work with, and there’s no boss to answer to. Sounds perfect. The problem is it’s…