Posts by Sally Ormond

How To Give Your Sales A Boost

Every business owner wants to sell more.  You’ll expect me to bang on about the importance of your content and how that is the only thing you need to boost…

How To Keep Your Copy Tight

Most people (yes, including you) think that writing copy sounds easy.  After all, you’ve been writing practically your whole life. All copywriting is, is creating content that markets your business. What’s the point in…

Why Calls To Action Are Vital

I was taking a look back through some of my old blog posts the other day and came across this one. The good old call to action is often overlooked. Some don’t want to…

Blogging Is Not A Waste Of Time

Business people often fall into one of two categories when it comes to blogging. Those who believe it is a complete waste of time and effort, and those who see…

Copywriting Heros

Now and then we get to meet our heroes. Many people say you shouldn’t because it could burst the bubble you’ve created around them. I managed to do just that a few years ago. There are many excellent copywriters out there. My inspiration and mentor comes in the…

Scrooge Sucked At Marketing. Don’t Be Like Scrooge

Marketing needs money. Scrooge didn’t like parting with money, hence his marketing sucked. You have a choice: you can be like Scrooge, or if your business is…

How To Create A Winning Offer

Let’s face it, you can have the hottest copy this side of the sun, but if your offer is crap no one will buy. It’s easy to blame a lack of sales on your…

Building Your Email Marketing List

The introduction of GDPR caused panic among many marketers. No longer could they buy lists and market directly to people who hadn’t opted in. The new regulations came down hard in favour of the consumer in a…

Why Your Website Copywriting Will Differ From Your Other Content

During your initial briefing meeting with your copywriter, you discussed your website copy. You spoke eloquently about your company and…

Copywriters Should Compete On Quality Not Price

Copywriting is a highly competitive industry.  A quick Google search will identify numerous companies offering writing services, from agencies to freelancers. Some will have oodles of experience; others will be…