Posts by Sally Ormond

Top 3 Secrets to Email Marketing Conversion

[This blog was first written in 2010 and revised for today’s situation, namely the lockdown during the COVID-19 pandemic.] The face of business has changed. COVID-19 has forced us all…

How To Make Sure Your Content Hits The Spot

Now you’ve decided to get cracking on your content marketing campaign, how’s it going? After a brainstorming session with your team, you have…

For Whom Are You Writing Your Content: Understanding Your Audience

Today, I’m digging an article out from the archives. With most businesses on hold, now’s a good time to review…

COVID-19: Business Catastrophe or Business Opportunity?

The end of the world is here. At least that’s what it sounds like according to media reports.  Yes, we are in unprecedented times (yet another phrase that’s become a cliché), but rather than…

A Copywriter’s Open Letter To Clients Everywhere

Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and…

Freelancers Are the Nimble Fish That Keep Your Business Running

Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times…

One Way Your Company Can Become A Great Place to Work

It’s pleasing to see how many companies are striving to be a great place to work. …

Sheep Make The Worst Marketers and Writers

It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are…

Copywriting: Kirstie Allsopp Leads The Way

This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for…

Has ‘technology’ Had Its Day?

Sally Ormond of Briar Copywriting Ltd, discusses the current trend in the overuse of the term ‘technology’ in marketing and poses the question, is this term now going to become a cliché? Far from yearning for a…