Posts by Sally Ormond

How Empty Is Your Website Copy?

Empty website copy is rife. Your website content should attract, inspire, and persuade readers that your product or services are just what they’ve been looking for.  However, that said, there are far too many…

When Is A Commercial Writer Not A Commercial Writer?

How to avoid confusion with your marketing The term commercial writer is synonymous with business writer and copywriter. It’s just one that you…

Brochure Copywriting – What Should It Contain?

Brochure copywriting isn’t any different to any other form of copywriting.  You’re using well-chosen words to engage, persuade, and entertain your readers. However, your brochure must standout as an individual…

Why Corporates Benefit From Working With Copywriters

The relationship between corporates and copywriters is long established. Specialist writers don’t come cheap, and often they are not needed on a full-time basis. That’s why partnering with a freelance…

Brochures And Websites – What’s The Difference?

No, I’ve not gone mad. I am aware that websites and brochures (even e-brochures) are very different things, however I’m not convinced everyone knows the difference.  This is where I…

Copywriting By Committee Is A Recipe For Disaster

It’s funny, isn’t it? No one wants the job of creating content for your business, and yet, when you get a professional copywriter in to do the…

Freelancers Who Work From Home Are Professional

Years ago, I attended a course during which I was told I should never call myself a freelancer because it devalues what I do.  I ignored that advice, because I…

Your Content Must Concentrate On Benefits and Strengths, Not Your Competitors’ Weaknesses

Focusing your content on the benefits your product or service offer is something…

Video Drop-Offs And How To Reduce Them

Video marketing is as relevant as ever. It can differentiate you from your competitors. It will create an engaging platform from which you can sell the benefits of your product…

How To Write For Your Market

Before you sit down and start writing, how much thought have you given to the people who will be reading your content? Hopefully, a lot.  The way you write will have a huge impact…