Posts by Sally Ormond

Are You A Leader Or A Bully?

Leadership isn’t something I usually talk about on my blog, but I believe it’s an important thing to address. After all, you can have the best marketing strategy known to…

Why Copywriting Matters (Without The BS)

Copywriting matters because… Come on don’t roll your eyes like that. This isn’t going to be one of those lengthy posts that harps on about the fact that copywriting is an art form. Alternatively,…

Take Responsibility For Your Marketing Strategy

If you’re lucky enough to have enough of a budget to secure professional help for your marketing, it doesn’t mean you can pass the buck when things go wrong. Of course, I’m not referring…

The Whole Point Of Your Website Copy Is To Sell Your Business

The title of this blog looks ridiculous. You know what your web copy…

Why A Copywriting Budget Is A Must

Copywriting is at the heart of all businesses. Every business, regardless of its size and sector, needs content. It needs website copy, newsletter content, brochure copy, case studies, reports, white…

Do You Need A Freelance Copywriter?

Your company needs loads of copy. Whether it’s updating your website content, creating newsletters, writing internal communications, pulling together case studies, creating white papers and reports, or keeping your blog fed, the demand is…

Why I Won’t Be Writing A Book On Copywriting

After spending over a decade writing content for clients around the world and mentoring aspiring copywriters, I’m often asked why I haven’t written…

Content Without A Strategy Is Just Words

Creating compelling, high-quality content is essential for the online visibility of your business. It’s great to have a stack of original articles to drip feed to your audience. However, they…

Be Different With Your Marketing And Stand Out

A few years ago I wrote a blog about daring to be different. It’s something you know you should be, but it takes a brave soul to…

Your Emails Are Offending Potential Customers

When GDPR arrived, it should have signalled the end of unsolicited emails, or at least that’s what I thought. Judging by the ones I receive on a daily basis, this isn’t the case because…