7 Things You Can Do to Keep Your Website Up to DateJuly 24th 2014 Sally Ormond alt tags, copywriting, keeping up to date, seo, tags, website improvements
Before you turn pale, I’m not talking about a whole redesign.
Yes, it’s great to have the most modern looking site with all the latest bells and whistles, but there are far cheaper ways of helping your website continue to perform well.
Think of it like a cyber spring clean.
1. Take a look at your code
OK, you may not be a techie, but that doesn’t mean you should over look your site’s coding.
If necessary, get someone to help you on this one because it’s well worth the effort. A website with clean, organised code is a site that will load quickly and make the life of the search engines easier because it will be a synch to crawl.
2. Tags and descriptions
You must be familiar with these because your SEO strategy will demand the constant tweaking of your title tags and META descriptions.
Just in case you’re not up to speed with these little fellas, your title tag tells the search engines what your web page is about and your META descriptions tell the searcher what your site’s about. Although the latter doesn’t have any SEO value, it will help draw attention to your link on the search results page and, with a bit of luck, get the click.
The trick is to create something that’s eye-catching, benefits led and that contains your keywords without stuffing.
3. Alt tags
These tags are the ones that sit behind the images you use on your website.
But just because they’re ‘behind the scenes’ doesn’t mean you can forget about them.
When checking through your website, make sure every image has a relevant tag.
Oh and make sure your logo’s Alt tag contains your company name or website.
Old images will date a website instantly.
Take a look at the ones you’re using now. Are they still current or are they looking a bit tired?
Changing images can be a simple way of giving your website a new lease of life.
5. Call to action
Every web page must have a call to action.
If you are finding that your site’s getting traffic, but the visitors aren’t converting into customers, you may need to change them.
This was an issue Dell had. By simply changing their “Learn more” call to action to “Help me choose”, they increased sales by $25million.
OK, you may not see that huge a jump in income, but it’s well worth testing different calls to action to find the one that works best for you.
You may not think the navigation bar on your website is particularly important. But considering it’s the only map your customers have to find their way round your site, It say it’s very important.
Is it clear to follow? Can they easily get back to the Home page? Do the headings align with your SEO strategy?
7. Does it work?
I’m not talking about flicking through pages or whether your contact form works, this is about whether your website is selling for you.
It’s a sad fact, but one of the main reasons websites fall short of the mark is because people within the business write them.
You are very proud of your company (as you should be) and what to tell everyone about it. The issue there is that your customers couldn’t give two hoots about your business, they just want to know what you’re going to do for them.
That’s why your website must be designed and written for your customers.
If you were under the impression that you just set up a website and left it to do its thing, I hope this post has made you change your mind.
It’s essential you constantly tweak, test and refine your website to give your customers the best possible experience and to keep them coming back.