5 Benefits of Article Marketing

July 22nd 2010       Sally Ormond       Article Marketing, article writing, copywriter, freelance copywriter

article marketing

Writing articles is a great way to promote your business and to position yourself as an expert in your field.

But it does take time which puts off many people.

But what would you rather do? Spend loads of money on ineffective advertising or spend a bit of time putting together some articles which will drive traffic to your website and elevate your position within your industry?

As a copywriter I have been using article marketing for quite some time. As a result mine is a known name within my industry and approximately 80% of my work comes directly through my website – not bad.

So just in case you’re still wavering about whether to try your hand at article marketing or not, here are just some of the benefits you’ll enjoy if you take the plunge:

Free advertising

The submission of articles doesn’t cost anything, only time. But because they’ll remain on the sites forever, they’ll drive long  term traffic to your website therefore lasting much longer than any advert will.

Expert status

As well as promoting your business, your articles will also be promoting you. Your name will become synonymous with your field – something that money simply can’t buy.

Attract sales

Although your articles shouldn’t be direct adverts, they will generate traffic which in turn will generate sales. Hyperlink your keywords within your article to send people to your sales site.

Build your mailing list

The potential readership for your articles is vast. By adding your link within the body of your article or your author biography, you can encourage people to sign up to your newsletter therefore building your in-house mailing list.

Opening doors

The sky’s the limit. Publicising yourself and your business through articles could open the door to all sorts of opportunities for you. Joint ventures, new projects and new partners could all be possible. But if you don’t write about what you do or your industry, how will they know you exist?

So there you do, writing articles is a valuable marketing tool for driving traffic to your website and raising your own profile. The more you write, the more you’ll enjoy it and the better your articles will become.

Tags: Article Marketing, article writing, copywriter, freelance copywriter
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