Archive for 2020

COVID-19: Business Catastrophe or Business Opportunity?

The end of the world is here. At least that’s what it sounds like according to media reports.  Yes, we are in unprecedented times (yet another phrase that’s become a cliché), but rather than…

A Copywriter’s Open Letter To Clients Everywhere

Dear Client,  I felt yesterday’s meeting was very positive, and I loved your enthusiasm for doing things differently.  As discussed, when it comes to making an impact, being brave and…

Freelancers Are the Nimble Fish That Keep Your Business Running

Freelance workers keep businesses going – FACT.  We are the unsung heroes who are ready to help out in times…

One Way Your Company Can Become A Great Place to Work

It’s pleasing to see how many companies are striving to be a great place to work. …

Sheep Make The Worst Marketers and Writers

It’s time to forget about being one of the crowd.  All through your school days being different was tantamount to social suicide.  However, you’re in business now, and things are…

Copywriting: Kirstie Allsopp Leads The Way

This blog is an oldie but a goody. Sally Ormond takes a look at the world of copywriting and why we could all learn a thing or two from Kirstie Allsopp. If you’re looking for…

Has ‘technology’ Had Its Day?

Sally Ormond of Briar Copywriting Ltd, discusses the current trend in the overuse of the term ‘technology’ in marketing and poses the question, is this term now going to become a cliché? Far from yearning for a…

Why Every Business Needs a Copywriter

Whether you’re a one-person band, an SME or a corporate giant with a marketing department, you still need a copywriter on hand to help you with your content.  Why? Your people are great; there’s…

We Need To Talk About Email Marketing

Email marketing is a subject that I have covered a lot in the past. However, my words of wisdom appear to have fallen on deaf ears.  Over the past few…

The Perfect Press Release Template

Press releases are still relevant to your marketing. All too often, they are used as marketing tools rather than a news outlet. Below is a template I have created to guide you through your press release creation.…