Archive for 2019

Direct Response Marketing – How to Create a Successful Sales Letter

Believe it or not, direct mail is still a valuable sales tool.  You would have thought,…

Article Writing – What’s Your Thinking Behind Your Content Strategy?

The fact that you’re involved in article writing and have a content strategy is fabulous.  It means you understand the…

Subject Matter Experts Should Never Be Allowed To Write Content

Subject matter experts are worth their weight in gold. Without them, companies wouldn’t be able to function.  They are the…

Why I Hate Networking Even Though I Run My Own Business

Networking for me is the biggest downside of running my business.  From the early days of…

Copywriting By Marketing Agency vs Freelance Copywriter

Whom do you get to do your copywriting? – The marketing agency that does your design and web work, or do you find yourself a professional freelance copywriter? Let’s look…

Marketing: Expectations vs Reality in relation to copywriting and content

Are your marketing expectations realistic? Whether you’re running an established company or dipping your toes into the business world for…

How To Pitch Your Guest Blog Post

Before I start I want to make one thing clear – I don’t use guest bloggers on my site. I write all the articles on Briar Copywriting. However, that’s my…

Is Your Marketing Glass Half Empty or Half Full?

Marketing attitude has a lot to do with how successful your business will be.  Recently, I’ve had quite a bit of work done…

Newsletters As Relationship-building Tools

Recently, I took on a new client who was looking to revamp their newsletter in content and style.  The current version was very difficult to read. There was a whole spectrum of colours going on, with stories dotted here, there, and…

Plain English Doesn’t Mean Dumbing Down

Plain English is the only language you should use when creating marketing materials.  That is my mantra, and I stand by it.  Often, when people use a copywriter, they are under the false impression…