Archive for 2016

Yes, You Can Start a Sentence With And

  Throughout my copywriting career I have written sentences that start with ‘and’ or ‘but’. Usually, this is met with a cry from my client, ‘No! You…

A Quick Insight into the Art of Writing an Elevator Pitch

I hate networking events. If they weren’t bad enough on their own, they’re even worse when…

Why Case Studies Win Over Testimonials Every Time

  You can talk about your services and products until you’re blue in the face, but without some sort of social proof, no one’s going to listen.…

Stop Content Marketing – You Don’t Know What You’re Doing

  Content marketing is one of those phrases everyone’s banding about. In your marketing strategy meetings you’re being constantly told…

Are You a Marketing Cheapskate?

  How important is your business to you? That might sound like a daft question, but I feel it has to be asked. Why? Well, mainly due to the rise in the number of websites that offer…

5 Ways to Make Sure Your Copywriting Project Runs Smoothly

  Every organisation needs content. Whether it’s for sales and marketing, internal communications, or public information, content is the driving…

Copywriting 101 – The Art of Listening

  A professional copywriter does several things really well: Writing Researching Listening It’s that last one that I want to look at. On the face of it, listening doesn’t seem…

How to Give a Complete Copywriting Brief

  You are looking for a copywriter to create your website copy because: You don’t have the time You don’t have the skills or knowledge to write effectively for the…

Content Marketing Made Simple

  Let’s start at the beginning and ask what’s content marketing? It’s a way of getting your business found online, building your brand, and giving your customers something for nothing to generate trust. Consistently high quality content will begin to build…

Green Marketing – How to Recycle Your Old Content

  Over the years you’ve amassed some pretty strong content. You have some great blog posts that are still being shared and talked…