Archive for 2016

Case Studies – How to Write Them [Infographic]

  Following on from my last post that talked about testimonials and case studies, I came across this infographic on unbounce that I thought you would be…

Testimonials or Case Studies?

  Testimonials or case studies? Which is best? Well, one thing’s certain, no one will believe a word you say without proof. It’s true. Your website content can be as compelling as you like, but if you don’t back up your…

What is a Copywriter?

I was having a browse on the internet the other day and came across a blog post by dorisandbertie.com that made me smile. It wasn’t because it was exceptionally well written (although it is), it’s not because it was about the latest…

On-page SEO Optimisation – Infographic

  Search engine optimisation is here to stay, so whether you love it or loathe it, you’ve got to understand it. When it comes to writing optimised copy, all you have to do is concentrate on creating…

How Involved Should You Be in Your Copywriting Project?

Your website is in dire need of a revamp. The new design is ready and now you’ve turned your attention to the content.…

Yes, Your Copywriting Project Does Need Research

  Marketing budgets have never been tighter, I get that, but that doesn’t mean you should start to skimp on the important stuff. I have noticed a trend recently in…

Mail Butler – Making Apple Mail That Little Bit Better

  Not my usual type of post, but every now and then I come across a product that I can’t…

It is a Wise Businessperson Who Takes Advice

  If I’ve said it once, I’ve said it a hundred times; you know your business better than anyone else. But that does not mean you should…

Will You Help Me Become a Better Networker?

  Networking is part and parcel of running your own business. But that doesn’t mean you have to like it. Take me for example. Since 2007, I’ve…

Briefing Your Copywriter – What Not to Include

  I have already created a downloadable guide on how to brief your copywriter, so this time round I want to look at what not to include.…