Archive for 2015

The Biggest Content Marketing Trends of 2015 – Infographic

Content marketing is growing. It’s vital these days that you engage with your audience through helpful and entertaining information. That doesn’t mean you…

Blogging Off Piste

    My advice, when it comes to blogging for your business, is to stick with what you know. It’s your keen insight into your industry and advice that people want. They want to learn from your fountain of knowledge to develop their own…

Can Cold Calling Really Work?

  I hate cold callers. The last thing I want is some random company calling me to try and sell me something I’m not in the market for. To be honest with you, even if I was,…

More Advice About Creating Google Adwords Ads

  In my last post I talked about creating Adwords adverts with FOMO (the fear of missing out). But what about the rest of the advert? Google doesn’t give you…

Creating Adwords Ads With Added FOMO

  What the hell is FOMO? It’s the holy grail marketers love. It preys on the insecurities of the buyer. It’s the Fear Of Missing Out. It can be generated through time limited offers,…

Correcting Those Ooops Moments

  There is one thing you and I have in common – we’re human. That means one thing. Things go wrong sometimes. Yes, it happens to everyone, so the next time someone tries to make you feel bad when you make…

3 Reasons Why Your Should Embrace Blogging as Part of Your Job

  Your management team’s latest idea for boosting customer engagement is to get…

The Power of You

  You. A simple word that doesn’t get used enough in my opinion. When you use ‘you’ in your marketing it does something magical; it makes the reader believe you are talking to them. That’s a pretty powerful thing to be…

2015 Ranking Factors Survey

Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t. That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to…

Effective Email Marketing Content in 8 Easy Steps

  If your inbox is anything like mine, it attracts oodles of terrible email marketing. From the brightly coloured and badly formatted ones from “SEO experts”, to…