Archive for 2015

When’s The Best Time to Send Your Email Marketing Campaign?

Email marketing is great, but assuming you’ve got some seriously good content there are still a few other factors that…

How to Gain More Positive Customer Reviews

  Reviews, testimonials, or whatever you call them are a fantastic way of attracting new business. Potential customers are more likely to believe their peers about the level of your…

The Death of the High Street Store – Infographic

  Online sales are booming. Gone are the days when you would have to traipse round town, going in and our of every…

The Benefits of a Neutral Copywriter

  First, I should probably explain what I mean by a neutral copywriter. When you start looking round for a writing partner to help you with your marketing, you’ll realise they come in all…

SME Marketing – Plural and Singular?

  This is one of the questions every small business owner will ask, especially when they work alone. Is it best to create marketing materials that use ‘I’ or ‘we’? Let’s take a look…

Effective Copywriting Takes Two

  Yeah, it takes two baby. Speaking in behalf of at least a few of the world’s copywriters, I want to clear something up. Yes, we’re professional writers. Yes, we’re well versed in the art of writing persuasively, coherently and effectively.…

Making an Impact With Repurposed Content

  What is repurposed content? It’s recycling; creating something new out of something old. Repurposing is a fantastic way of re-sharing your old content, but that doesn’t mean just re-sharing on social media. The…

Are You Wasting Your Time Blogging?

  Blogging is time consuming, but it’s also one hell of a powerful way to promote your business and your reputation. Making the time to blog is essential if you are to succeed at…

Email Marketing for 2016 – Infographic

If you already use email marketing as part of your strategy, the good news is the experts say it’s here to stay. The following 2 infographics highlight some useful email marketing stats and tactics…

Looking at SEO From Google’s Perspective

  For a number of years, Searchmetrics has been compiling reports about Google’s ranking factors to help developers and SEOers get to grips with what the search giant is looking for. Their latest report…