Archive for 2015

10 Reasons Why People Don’t Trust Your Website

  Buying online, or finding a service supplier online can be fraught with danger. With no physical shop to go to, the consumer doesn’t get to meet…

5 Ways to Add Power to Your Writing

  If you’re a regular reader of this blog, or any other copywriting blog, you have been told on more than one occasion to write in a…

Top 5 Marketing Trends for 2016

    The world of marketing moves faster than a fast thing. Just when you think you’ve got is sussed, everything changes and while you’re still getting your head round the latest concept everyone…

If You Want a Great Video Get a Great Script

  What came first, the film or the script? Yes, you need a creative idea; yes, you need a great…

What is a Perfect Blog Post?

  Is there such a thing as a perfect blog post? Well, there are a few things you can do to give your post a great chance at being classed as perfect, but a…

When Do You Start Selling To Customers

  Your business will only survive if you and your sales team sell. That’s a given. So when, in your opinion, does that selling process start? Is it from the…

There’s No Such Thing As Social Selling

  Marketers love buzz words. Every so often they’ll come up with another doozy that makes them sound knowledgeable, but that in reality is just another catch phrase. It gets…

The Value Behind a Copywriting Brief

  The copywriting brief is an essential part of any project. The series of questions it contains are designed to extract as much information about your business as possible. Your writer needs to know…

Are White Papers Going The Way of The Dinosaurs?

  “A white paper is an authoritative report or guide informing readers in a concise manner about a complex issue and presenting the…

Is The Face of Copywriting Changing?

  I had a really interesting conversation the other day with a guy who’s looking to get into freelance copywriting. We discussed all sorts things such as how to get clients, how to work…