2015 Ranking Factors Survey

August 20th 2015       Sally Ormond       google algorithms, MOZ, optimisation strategy, ranking factors, seo

Ranking well in the search results would be easy if you had a crystal ball, but I’m guessing you don’t.

That’s why mere mortals like you and me have to rely on the opinions of experts. That’s why I wanted to bring you these infographics from Moz.

Every couple of years, Moz asks the brightest minds in SEO and search marketing a comprehensive set of questions designed to gauge the current workings of Google’s search algorithm. In addition to asking them what does and doesn’t work in Google’s ranking algorithm today, one of the most illuminating group of questions asks the panel to predict the future of search – how the features of Google’s algorithm are expected to change over the next 12 months. Here are the results.

SEO ranking factors

Google algorithm weights

Tags: google algorithms, MOZ, optimisation strategy, ranking factors, seo
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