Archive for 2014

Writing Blog Posts That Get Noticed

The best way to get your business noticed is to blog. Writing about your niche not only demonstrates your knowledge, positioning you as an expert in your field, it also gives added value to…

What Makes a Website Successful?

  Yes, being a copywriter I’m slightly biased on this one and, if pushed, would have to say it’s the copy on your website, but that’s not what this post is about. That’s right, I’m not going…

How Video Will Get Your Business Noticed

The best marketing strategy your business can have is a varied one. Just publishing high quality content, although important, isn’t enough. Your customers are all very different (even though they…

7 Things You Can Do to Keep Your Website Up to Date

Before you turn pale, I’m not talking about a whole redesign. Yes, it’s…

How do you Engage People Through Copywriting?

You see it mentioned all the time – your writing must engage your reader if it is to do it’s job properly. Great, but that doesn’t tell you how to…

Write With Creativity and Dare to be Different

It’s often said that it’s impossible to have an original thought. What do you think? Everything we hear, see and read has an effect on what we…

Encourage More People to Read Your Blog

If your blog doesn’t get traffic, it’s just a space on the internet with a load of thoughts scribbled all over it. The power of blogging comes from the people…

Make Your Offer Irresistible

Offers are what bring your customers flocking, but only if they hit the spot. How do you make sure that happens? Simple – you must understand your audience. These 7 tips will help you discover who your audience is and how…

Creating Powerful Press Releases [Infographic]

How good are you at telling the world about your achievements? Press releases seem to be dying. Few companies use them to their full potential. Regardless of whether you want to use them on line or off,…

9 Steps to Powerful Copywriting

Writing is the easiest thing in the world, isn’t it? You’ve been doing it since before primary school. Your skills have developed from the scribbles and lines your mum swore blind was your name to lengthy essays…