Archive for 2014

Is Google’s “Right to be Forgotten” a Waste of Time?

Most business owners spend vast amounts of money trying to get Google to take notice of them. They try every…

Are you doing it Better Than the Big Boys?

What am I talking about? Customer service. I’ve often said that customer service is the one area a small business like yours can…

Create Your Own Effective Content Marketing Strategy

  Before I begin I just want to say one thing – you’re probably going about content marketing all wrong. You’re probably putting out blogs and articles whenever you get…

How to Improve Your Blogging

  How can you get better at blogging? Practice. You won’t be a success over night because you have to build an audience, find your own blogging personality and spend time testing different approaches until you find…

How to Win The Social Media Game – The Greggs Method

  Things go wrong. It doesn’t matter how thorough you are, how much attention you give…

Changing Your Call to Action Can Make a Big Difference

A call to action is essential if your marketing is to be successful. Without it there’s a very good chance…

Stop Trying to Sell Through Your Marketing

SELL! SELL! SELL! You know what? I hate it when companies try to sell me stuff. Whether it’s over the phone, through the mail or via email, their constant “buy…

The Rise of The Selfie [Infographic]

The Selfie is fast becoming a popular form of marketing for companies. What began as a harmless bit of fun, taking a snap shot of yourself in an interesting (or not so interesting) place,…

The 2 Best Ways to Ruin Your Email Marketing Campaign

Are there any tricks to email marketing? In a word, no. Of course, great copy, design and images will all…

How to Write Content That Ranks in 2014 [Infographic]

I’ve lost count of the number of times I’ve written about how to create copy that gets ranked. Time and time again I’ve…