Archive for 2014

The Hidden Value of Your About Us Page

You already know that the most effective website copywriting is completely focused on the reader. It should talk about them, tell them how you can help them…

Don’t Outsource Your Social Media Activities

What is social media about? Customer interaction, showing your human side and getting your thoughts out there for all to see. Did you notice that I used the word “your” in that sentence? If…

Your Website Needs 4 Types of Content

What is the main advantage that high street retailers have over online marketers? Their customers can feel, touch and see their products and they can chat to someone about them…

Warning: Testimonials Can Harm Your Business

On the face of it, testimonials have always been good for business. Potential new customers seek them out for reassurance. Reading what others have said gives them a good idea about the levels of…

What’s Your Writing Voice Like?

  When you set out to write a fresh piece of marketing copy, what is in the forefront of your mind? Your audience? Your message? Your product knowledge? How about your voice? No, I haven’t lost my…

Concentrate on Conversions Not Traffic

Most business owners are obsessed by the amount of traffic they get to their website. You’ve no doubt heard them boasting at networking events about how many thousands of unique visitors they get month, figures at their…

How to Spot an Unnatural Link

  Google is cracking down on dodgy links. Sites are being penalised left, right and centre so it’s vital you know what constitutes an unnatural link to make sure you don’t fall foul of…

Should You Slag Off The Competition in Your Marketing?

  This article is my own personal view about this particular question. In my mind, your marketing should always be about your customers.…

Social Media Research Every Business Owner Should Know About

This post first appeared on my other blog, Freelance Copywriter’s Blog, but I wanted to share it with you here too. Social media…

Is Google’s “Right to be Forgotten” a Waste of Time?

Most business owners spend vast amounts of money trying to get Google to take notice of them. They try every…