Archive for 2014

Don’t Be Lazy, Write Your Own Blog Posts

    Are you a small business owner? Are you looking to build your business online through content marketing (a horrible term, but one I’ll stick with…

Why Stories Are Powerful Marketing Tools

Create a story. How many times have you heard that when it comes to coming up with new marketing ideas? As usual it’s one of those things that you hear, nod because it makes…

How Good is Your Social Media Privacy?

    You use social media all the time, whether for work or for personal use, so are you concerned about your online privacy? Checking your privacy settings is essential,…

What Interests Your Customers?

The marketing trigger that will increase your sales Marketing – you can’t run a business without it. Whether you’re a social media fanatic, blogging hero, content writer extraordinaire, or a wizard at email marketing there’s one thing you must do in…

Why Knowledge is Stifling Your Writing

    I have never encouraged anyone to write about their own business. The quality of the marketing collateral you produce is key to your business’s success. I know you’re sitting there reading this…

8 Sure-fire Ways to Out-Tweet Your Competition

    The gloves are off. You’re tweeting like you’ve never tweeted before to make sure everyone knows you, what you do and what you can do for them. But…

How to Write a Sales Letter That Wins Every Time

  OK, let’s start at the beginning. The title of this piece is a wee bit misleading because there is…

Things Not to Do With Your YouTube Marketing

Video marketing? Yes, you know it’s something that should be part of your marketing strategy, you’ve read all the blogs that tell you so, but do you…

What Exactly is “Tone of Voice”?

Tone of voice is one of those terms you hear bandied about by marketers and copywriters, but what does it really mean? How can a piece of writing have a voice? It doesn’t make…

Email Marketing Strategy – The Softly, Softly Approach

Don’t you just love email marketing? No stamps, no paper and no ink costs – just instant sales messages that can reach thousands of people in an…