Archive for 2013

The Copywriting Review Process

Working with a copywriter is a collaborative process. The first stage of the relationship is to give them a detailed and clear copywriting brief so they know exactly what you’re after. Then, they will go away and put together a first…

Create Effective Emails

This blog first appeared on our sister blog, Freelance Copywriter’s Blog, but we also wanted to share it with you.   There are loads of articles on the Internet telling you how to get the most from your email marketing, but what about the…

SEO Techniques That You Should Consigned to the Bin

Search engine optimisation (SEO) is constantly changing. You must keep an eye on what’s happening with the likes of Google if you want…

Get More Referrals For Your Business

This blog first appeared on Freelance Copywriter’s Blog, but we thought you’d find it useful too: Most marketing strategies concentrate on email, direct mail, social media, print marketing and web marketing. That’s good news…

What Should be on Your Home Page

Website copywriting – something that sounds easy, but usually isn’t. You can normally spot the companies that use in-house writers a mile off. Why? No disrespect to their writers (who…

Guest Blogging – Reasons for Rejection

Of all the professions you can think of, writing is probably the one that demands the thickest skin. It doesn’t matter whether you’re a writer of fiction, non-fiction or a commercial copywriter, if you…

Make Your Website Work Harder With These Simple Checks

Websites tend to fall into two categories: Powerful sites that have great copy, eye-catching design and simple navigation Useless sites with weak copy,…

Using Foursquare to Market Your Business

There are a whole raft of social media platforms out there through which you can marketing your business – Twitter, Facebook, Pinterest to name but a few. But what about Foursquare? What is it…

Keeping Your Copywriting Invisible

Why would you want to keep your copy invisible? After all, you’ve spent hours creating it, surely you want people to read it, love it and see what a great writer you are. Well, that’s half the problem. If you’ve written…

Copywriting For Social Media

You would think writing short copy was a lot easier that the long stuff, wouldn’t you? Well, you’d be wrong. It’s much harder conveying your message when you’d only got a few characters to play with, which is why so many…