Archive for 2013

The 3 Pillars of Content Marketing

This blog first appeared on our sister blog, Freelance Copywriter’s Blog. Most online marketers engage in content marketing in one form or another. They understand the benefits it brings to their website’s visibility, customers’…

This is What Your Copywriter Needs to Know

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you also. Sooner or later, you’ll realize that keeping…

Are You an Effective Tweeter?

Social media is part and parcel of today’s marketing landscape. If you’re not tweeting, Facebooking or Pinteresting, you’re missing out on a potential marketing goldmine. Twitter is especially useful when it comes to customer service. Being such…

Marketing and Advertising – Just How Different Are They?

This post first appeared on our sister blog, Freelance Copywriter’s Blog – but we wanted to share it with you too. If you…

Is Your Corporate Blog Failing?

According to IBM, about 80% of corporate blogs don’t get beyond their fifth post. Really? Is it that hard to run a blog? Actually, no, it isn’t. I’ve been running two for many years now, so how…

What Makes a Copywriter Tick? – An Interview With Andy Maslen

I don’t know about you, but I love to find out what makes other people tick…

Employers Are Social Snoopers

Social media is great, isn’t it? Now you can keep up to date with what your friends are up to, share photos and opinions, all from the comfort of your own home. But did you know more and more employers are…

Why It’s Important to Get Email Marketing Right

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you. Does this sound familiar?   “Dear Sir/Madam, Do…

Make Your Marketing Go Viral

This is it! We’re going to create a viral video. Any questions?   Let’s get one thing straight, that is now not to begin a viral marketing project. Actually, you can’t create a piece of viral marketing,…

Customer Service Via Email

This post first appeared on our sister blog, Freelance Copywriter’s Blog, but we wanted to share it with you too. Let’s face it dealing with phone calls takes time. Unless you have multiple phone lines, you can only answer one customer…