Archive for 2013

Why Are You Losing Blog Fans?

Achieving success with your blog and then maintaining your audience isn’t easy. It takes a lot of hard work, but it can also be great fun. So what happens when your analytics show your…

Consumers and Social Media

This blog first appeared on our sister blog Freelance Copywriter’s Blog. If you’re going to use social media as part of your marketing strategy, you’ll need to know how your consumers are using it to make sure you’re getting the right…

Why Sole Traders Need Content Too

Whether you work alone, have a small team behind you or you run a large company, you need content. A lot of content. Any online marketing strategy is dead in the water without it.…

How to Write Powerful Newsletters

Newsletters are a great way to stay in touch with your customers, but… You should never fill your newsletter with stuff about you. Every day my in box is filled with newsletters from companies that just focus…

The Art of Subtle Self-Promotion

Being a business owner means putting aside your British reserve and bigging yourself up. Every tweet, Facebook update, forum comment, brochure, website, email and newsletter is aimed at boosting your profile. But, how you go about that…

Facebook Marketing The Wrong Way

According to zednet, 69% of small business owners are currently using Facebook as part of their marketing strategy. But you have to know what you’re doing. What do you need to know to make sure you don’t…

The Importance of Blog Headlines

There are 2 main reasons why blog headlines (titles) are so important: They are what encourage the reader to read your blog post The encourage Google to send traffic your way That’s why it’s essential you give…

Buying in a Mailing List is a Mug’s Game

This article first appeared on our sister blog, Freelance Copywriter’s Blog. This article is mainly aimed at email marketing. Email marketing is a…

The Problem With Guest Bloggers

I bet you thought getting a guest blogging gig was easy – think again. Not everyone likes guest bloggers, especially the ones that think they can send any old thing, regardless of the niche of the blog…

What is Negative SEO?

Negative SEO? Is there such a thing? You’ve heard of normal SEO (search engine optimisation) so common sense would dictate that this must be the opposite. But why would someone not want to be found by the search engines? Probably because…