Archive for 2012

Content Marketing and Keywords

Everyone knows you use keywords in your web copy (and website structure) as part of your search engine optimisation strategy. But they are not just purely for your website. If you also blog and dabble in article marketing, you also need…

How to Use The Power of Your LinkedIn Profile

LinkedIn is undoubtedly the most powerful of all professional social networking sites. Completing your profile could open up a wealth of opportunities for…

Social Media – You Never Know Who’s Listening

We are turning into the ‘social generation’. Phone calls and popping in for coffee have been substituted for Facebook status updates and tweets. You may think it’s…

How to Get Your Social Networking Right

There’s no getting away from the fact that social media and social networking are a great way to reach a global audience. But the thing you have to remember is…

Corporate Blogs

Who said corporate blogs have to be boring? Well someone must have at some point because most of them are. They’re filled with posts that are long, tedious and incredibly boring. But it doesn’t have to be that way. The act of blogging in itself will help companies:…

Why Your Social Media Profiles are Important

I first posted this on my blog www.freelancecopywritersblog.com, but I thought I’d also share it with you here:   The Importance of Social Media Profiles Have you ever wondered how…

Effective Anchor Text

One of the most important parts of your search engine optimisation strategy is link building. They are essential if you are to achieve and maintain good rankings. But how can you be sure you’re using the most effective anchor text linking structure? For many…

Companies Continue to Misuse Twitter

After browsing through The Drum recently, I was absolutely astonished to come across this statistic: 71% of companies are still ignoring consumer complaints on Twitter I mean, come on, these are your customers. Just because they choose…

Are B2B and B2C Copywriting the Same?

Yes. OK, that doesn’t make much of a blog post, so let me elaborate. As a copywriter, I write about all sorts of things – risk management, cosmetic surgery, recruitment,…

SEO Copywriting Revisited

Nothing ever stays that same – ain’t that the truth? What was billed as the latest ‘big thing’ a few months back is now suddenly passé as a new kid lands on the block. Or, methods suddenly change that make a complete mockery of…