Archive for 2012

How to Make Your Copywriting Stand Out

Every day we are surrounded by marketing messages. There’s no getting away from them; they’re on the  TV, in magazines, on the radio, plastered along the sides of buses, taxis,…

Copywriting – Pain and Pleasure

Copywriters, in a strange way, are a lot like doctors. We use our skills to find someone’s pain point (a challenge they are wanting to overcome) and to help them overcome it by offering them the panacea…

How to Overcome the ‘What if?’ Syndrome

Selling your products online is great. You can reach a vast market and remain open 24/7 – it doesn’t get much better than that. But for buyers, the internet is…

Dealing With Imposter Syndrome

Very few of us are naturally confident when it comes to meeting new people. Add to that the pressure of it being a business meeting with a potential new contract in the balance, and most us would rather opt for root…

Engaging Your Reader Through Copywriting

This post originally appeared on our other blog, www.freelancecopywritersblog.com, but we also wanted to share it with you here.   The written word is a powerful tool when used correctly. The effectiveness of all your written marketing…

How to Be a Guest Blogger

A big part of getting your name ‘out there’ to be seen as an expert in your field is blogging. Writing posts for your own blog, asking other bloggers to review your products, or…

Using Humour in Your Copywriting

Everyone thinks they’re a comedian, but few can actually pull it off. I’m sure you’ve experienced a night out with friends when one of them starts cracking jokes or making (what they think are) funny remarks. They…

How to Sell Without Selling

How on earth can you sell without selling? Well, if you want to sell well, it’s a concept you need to get to grips with. You see many companies that write their own marketing materials tend to…

Selling Through Social Media

Most businesses will agree that social media is a great marketing tool, but few have worked out a way of getting a return from their activities. In a post on Freelance Copywriter’s Blog called The Money’s in The Relationship,  I looked…

The Simple Answer to Search Engine Optimisation

SEO and SEO copywriting is a vital part of any business’s marketing, but it can also be one of the biggest pains. Not because it can be a bit complex,…