Archive for 2012

Google Gets Personal With “Search Plus Your World”

This post originally appeared on our other blog, Freelance Copywriters Blog, but we also wanted to share it with you here. Google’s constantly changing its algorithms to…

What Value Should You Put on Your Copywriting Services?

When starting out as a professional freelance copywriter one question will cause you sleepless nights (other than how to attract clients): how do…

How to Excel in Customer Service

This blog post first appeared on our other blog Freelance Copywriter’s Blog, but we wanted to share it with you here too: A while ago, I wrote a post about how to keep your…

Getting More From Your White Papers

There are lots of companies out there who generate loads of white papers. These documents are used to outline a particular issue faced by their customers and how it can be resolved. The are…

Twitter – Who do You Follow?

Once you’ve set up your Twitter account and you’ve followed all your family and friends, what do you do then? To help you find people to follow, Twitter has a handy #Discover button at…

Copywriting That Makes People Buy

This post first appeared on or other blog, www.freelancecopywritersblog.com, but we wanted to share it with you here too. Copywriting Motivators What is a copywriting motivator? Well, before I answer that, think for a moment about what…

Client Meetings – How to Prepare Effectively

For some, facing a client to make a pitch or presentation is child’s play. For others it’s a fate worse than death. If you are one of the latter, how…

Setting Up Your Business is Like Childbirth

This post originally appeared on our sister blog, www.freelancecopywritersblog.com, but we thought you’d also like to have a read.   This one is for all the women out there who…

Could This Be The End of Print Marketing?

Over the years the trend for many companies has been to move more and more of their marketing activities away from print in favour of digital formats…

How to Blog With Impact

If you’re going to blog for your business, you must make sure every single post you publish makes an impact. The reasons people read blogs are: They want to learn something They enjoy reading people’s opinions They…