Archive for 2012

Listen to Your Copywriter

You hired a copywriter because of at least one of these reasons: You wanted to work with an experienced sales writer You needed an expert in their field You don’t have the time to do it yourself You don’t have the…

How Google+ Helps Small Businesses

Have you got to grips with Google+ yet? There are so many social media tools out there today, it’s hard to keep track of them all. Is it really necessary to use this one too? For many,…

Keeping Your Copy Clean

No, we’re not talking about what you think we’re talking about – this post it all about how to keep your copywriting message on target. On the face of it, writing copy may seem simple, but it’s not. For a start,…

Why You Need a Website Copywriter

Once you’ve spent a small fortune and lots of time perfecting your website’s design, you’ll need content. That is often the one thing that’s overlooked by businesses. They put a lot of effort into…

Writing Copy is Easy – Right?

No one knows your business like you do, so surely you’re the best person to write your company’s copy, right? Wrong. It’s quite true that you know your business better than anyone else, but…

Is It Possible to Sell Through Social Media?

Yes. OK, leaving it there would make this the shortest blog in history, so let’s expand on that a bit. The belief that you can’t sell through…

Social Media and Your Website

Social media is a fantastic way of promoting your business and building relationships – but you don’t need me to tell you that. But to get the most from it, you need to have it ‘married’ to…

Advertising on Facebook

The whole world is going Facebook crazy. Now with 1.01 billion active users its’ amazing anything gets done any more, especially when you read that 50% of active users log in every day. When do we find the time to fit in work? Although…

Why Should You Generate Content?

This post originally appeared on our other blog, Freelance Copywriter’s Blog, but we also wanted to share it with you. You all know how important it is to produce a continual stream of content. But under no…

Set Targets and Achieve Your Goals

Warning: This post doesn’t follow the usual pattern of copywriting and marketing tips, but that doesn’t make it any less relevant to all you business people out there. Running a business (or marketing campaign…