Archive for 2011

The Value of Internet Marketing

  Internet marketing is vitally important for your business. Not convinced? OK, utilising activities such as article marketing, social media, blogging and other content creation will have a dramatic effect on your business’ online visibility and exposure.…

You’ve Got Traffic…

  This is amazing. Your search engine optimisation strategy is working. Targeted traffic is flooding to your website and your professional copywriting is converting them because they are going straight to your contact form. Fantastic. So what happens next? Getting traffic that converts is…

How NOT To use Twitter

Twitter – a world in 140 characters. It seems such a harmless tool and yet it can make or break a business. Social media hasn’t only given you a much louder voice, it has also provided your…

Managing Your Social Media Exposure

  In the good old days customers would communicate with you via letter, phone or in person. Today things are very different. Now they can send you a tweet, post a comment on your blog or leave…

What Do Your Customers Want?

  Yes, I know – if you could answer that, marketing your business would be a doddle. You’d be able to second guess precisely what they want, provide it for them and keep them happy forever. That’s…

Getting To Grips With Social Media

  Social media isn’t always an easy thing to get to grips with. It’s like any new thing – it takes a while to get the hang of it and a lot of practice.…

Driving Traffic

  If you’re an online marketer you need traffic – and a lot of it. Why? Because your traffic is your customers and more customers means more money. How do you actually get more traffic though? And, once you’ve started to get it, how do you convince them…

Effective Social Media

Social media is everywhere, everyone seems to be using it but are you really getting the most out of it? Of course, that is assuming you’re using it – you are though, aren’t you? Using social media doesn’t mean simply setting up a Facebook…

Becoming a Better Blogger

  You’ve heard it time and time again that blogging will help your business’s online exposure. You’ve probably got your blog set up ready to go but there’s a question lurking in the back of your mind… How do I start…

Website Copywriting–Being Effective

  Website copywriting is just one of the services I offer my clients. Creating copy that is effective is essential if you want your website visitor to become a paying customer. Generating copy that is interesting, relevant and that sells isn’t as easy as…