Archive for 2011

How To Improve Your Conversion Rate

  First off, do you know what your conversion rate is? If your marketing is to be effective you not only need to know your conversion rate, you must also understand your conversion goal.…

Writing Press Releases With Clout

Press releases are a valuable marketing tool for any business. So how come so few businesses use them? They are fairly easy to write, you can even publish them online so avoiding the impenetrable newspaper editor. Yet…

Using Social Media Effectively

  Once upon a time, customers could only get in touch with you by telephone, letter or by visiting your premises. If they were unhappy, they’d probably moan about you to a friend or two and you’d be non the wiser.…

Can You Really Afford NOT to Use a Copywriter?

  Yes I know, you’re a start-up business so money’s tight. But, you still need engaging marketing materials and an effective online presence…

Social Media–Connect, Don’t Spam

Everyone uses social media these days – or at least it seems like it. As a copywriter I use it a lot. Whether it’s tweeting for help (usually IT related problems), offering advice, promoting my blog posts, or just general chit-chat,…

Don’t Be An SEO Black Hat

  Are you being tempted by the dark side? Are you looking for great results without the hard work? If you are, you are heading for a very big fall because the grass most…

Social Media–The Internet’s Marmite

  Most people will either love social media or hate it – with the odd few thrown in who simply don’t ‘get it’. But the problem is for those who hate or don’t ‘get it’, social media is here to stay…

Powerful Copywriting

  If I asked you to give me an example of powerful copywriting what you say? Something that catches your attention immediately A headline which draws you in Simple to read copy with lots of headings Hopefully your answer was something along those lines. Powerful copywriting is all…

Market Research

  Finding out what they really want There is one sure fire way of finding out what your customers are looking for – ask them. They can tell you if your products/services are providing what they’re looking for, whether your customer service is hitting the mark and how…

Email Marketing Tips

  What kind of success rate are you getting with your email marketing at the moment? Pretty good or could do better? Your electronic marketing strategy should be constantly evolving – test, test and test again until you create the optimum format and content…