Archive for 2011

Why You Need a Social Media Policy

  If you are business engaging in social media, it’s essential you have a social media policy in place. Every social media channel you engage in, is a direct line…

Copywriting–Being Conversational

  Why is it that so many corporate and professional business services websites are written in a stiff and formal tone? Granted, they are serious businesses, but that doesn’t mean that to portray a sense of professionalism you have to use intensely complex language. The result is generally,…

How Copywriters Overcome Buying Objections

  If you could write any old thing to get people to buy, us copywriters would very soon be out of a job. But it’s very rare for someone to read web copy, an email or brochure…

A Beginner’s Guide To Using Social Media

  Some people take to social media like a duck to water, others find it slightly trickier to get to grip with how to use it and how to get…

How to Add Value With Your Blog Comments

  Judging by the number of spam comments I receive every day on my blogs, many people appear to be under the impression that adding comments to…

Why Keyword Research is The First Thing You Should Do

  What should come first? Your website or your keyword research. Unlike the chicken and the egg conundrum, this one…

How To Generate Blog Post Ideas

  One of the most important aspects of your SEO strategy is the generation of back links. One of the best ways to do that is to blog. Constantly adding fresh content, in the…

You’ve Got Traffic, So Why Aren’t You Ranking?

  You’ve worked so hard with your search engine optimisation strategy. All that blogging, article writing and, SEO copywriting and, rather expensive, SEO tweaks to your website…

Connecting Through Online Marketing

  Content marketing online, gives you the power to educate, communicate, influence people and attract a continuous stream of potential customers. But you must have a strategy. Jumping in without thinking rarely works. You must be realistic and understand that results…

How to Write Great Headlines for Articles

  Your headline is the make or break of your article. If it doesn’t immediately grab attention, a reader is unlikely to read your article  – regardless of how many…