Does your marketing pack a punch? If not, it’s not working. The effectiveness of your marketing strategy and materials depends on your persuasive copy. Pretend for a moment you have a high street store. You use your shop window display to…
After months of R & D you’re ready to launch a new product. You know your target market and you think you know what they want so you’re ready to…
Remember this guy? Our old English teachers may have taught us a lot at school, but for many the ghost of English lessons past has curbed their ability to write compelling and powerful copy. Why? Usually it’s because as soon as their writing starts to flow, a little…
Every freelance copywriter will know that every new project brings with it a whole new set of challenges. Which is why it is vital that, before you start anything, you clearly understand the goals…
As a copywriter I am frequently asked by my clients to write direct mail sales letters. These are quite an art form in themselves and can be…
Welcome to the copywriter’s laboratory. This is where perfectly chosen words are put together in a magical formula that will have your readers spellbound and ready to buy. In just a few moments I will show you a few of the…
Writing articles is a great way to promote your business and to position yourself as an expert in your field. But it does take time which puts off many people. But what would you rather do? Spend…
Everyone is feeling the pinch right now, but there are some things that really shouldn’t be cut back on – especially if you are running a business. You are in business to sell, right?…
What do the Spice Girls and copywriting have on common? Not an awful lot other than the girls know how to: “Tell ‘em what they want, what they really, really want.” Where as most of the sales writing produced doesn’t. If…
Let’s get one thing straight from the start – a copywriter writes to sell. Pure and simple. Of course, their sale writing also has to be interesting enough to make someone want to read…
