Archive for 2010

Sales Letters – Getting Your Reader to Focus

  OK you men out there – we know what’s on your mind. Don’t try to deny it, I read somewhere that you think about sex every…

Website Copywriting 101

  As a website copywriter I know how difficult it can be to create text that is appealing, interesting and that converts readers into customers. So if you insist on going it alone and writing your own web copy, I can sympathise with you.…

Use Press Releases For Free Publicity

  The humble press release is one of the most effective ways of promoting your business online. Being online it will hang around in cyberspace for a long time. So if you’ve written it…

The Reason Why People Blog

Does it seem like everyone else is blogging except for you? There’s an exclusive club out there and you’re not part of it. So what is blogging all about anyway and why are so many people doing…

The Story of Copywriting

How many times have you opened a new Word document ready to start writing only to end up staring at a blank screen for hours on end? Starting a piece of copywriting is always the hardest bit. What sort of opening…

Copywriting – Myth or Fact?

Hands up if you know, without a doubt, what a copywriter does. You do? Congratulations, you are one of the few. When some people ask what I do and I tell  them I’m a copywriter, the normally…

Why Me and Website Copy Doesn’t Mix

Before you all start scrolling down to add a comment telling me the title of this post is grammatically incorrect – I know, it’s meant to be. I want to…

Copywriting – Tell or Sell?

Should a copywriter tell? Let’s think about that for a second. A copywriter’s job is to sell products for their clients through the written word. Instructions for a project will probably include phrases like ‘tell everyone about…

How a Copywriter Will Save You Time

Time is the most precious commodity in society. It’s the one thing we all wished we had more of. So what if told you there was a way that I…

Make Your Copywriting Persuasive

Does your marketing pack a punch? If not, it’s not working. The effectiveness of your marketing strategy and materials depends on your persuasive copy. Pretend for a moment you have a high street store. You use your shop window display to…