Archive for 2010

Marketing for Eternity

  Every marketer’s dream is to come up with a piece of collateral that markets their business forever. Wouldn’t that be amazing? Well, not only is it an amazing thought, it is also possible to achieve. Don’t believe me? Read on. Eternal online marketing…

Copywriting–Doing a 180

Writing your own copy constantly can lead to a problem—how long is it before you run out of things to say? Before you know it all your marketing materials look and sound the same. Customers start getting fed up seeing the same old messages…

SEO Copywriting–A Simple Guide

  Many people would have you believe that SEO copywriting is a mystical art that you can only do after many years of training high on a remote Tibetan mountain top. It’s not—but that’s not to say it is easy. It…

Newsletters–What Do You Put In Them?

  You already know how important it is to maintain regular contact with your customers through a regular newsletter—but how easy do you find it to come up with interesting content? Whether you create…

Email Marketing – Should You Be Doing It?

What are the advantages of email marketing? Well for a start its a quick and cheap way of reaching out to thousands of customers instantly. In a…

Websites That Convert – What’s Their Secret?

  How is your website doing? Does it get a lot of traffic? If so, is that reflected in your conversion rate? What I’m asking is, if your site gets…

What Pages Should My Website Have? Part 2

  In my last post we looked at the Home Page and About Us page. Now it’s the turn of the Products/Service page and FAQs. Products and…

What Pages Should My Website Have? Part 1

  When creating your website you have to consider several things – your design, its functionality, your message etc. Your unique selling point and the products and…

Copywriting Isn’t Fiction – Fact

Many people believe that writing is just writing. It doesn’t matter what it’s for, it is basically the same animal. It can range from fiction, sales writing, promotional writing, poetry… But if you treat every form the…

Social Media – It’s a Hold Up

Social media marketing is something that every business should be doing no matter what its size. It is a way to promote your business online to an unlimited market place.…