What SEO Copywriting Is Not

  Were you hoping to read a post about how to do SEO copywriting well? Prepare to be disappointed. Mind you, if you’re desperate to know about that, you can read about it in my earlier post:…

Features and Benefits – Yet Another Review

  Features and benefits are something I’ve looked at many times in the past. Why am I writing about them again? Simply because I am still seeing advertising and marketing…

Why Writing Copy Is a Lot Like Cycling Up a Mountain

  Having returned after a two week cycling holiday in Gran Canaria, I was reminded of…

Are Press Releases Still Relevant?

  Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time…

Are Landing Pages Good For SEO?

  Before I answer that, I want to talk a bit about landing pages and why you need them. Unlike a general website, a landing page focuses on one product or service and is…

The Etiquette Of Typo Calling: Revisited

  A while ago I wrote a blog about the etiquette of typo calling. At the time it was pretty well received, and after an incident yesterday, I felt compelled to share it again.…

Are White Papers The Same As Marketing Brochures?

  White papers and brochures are two very different animals. Let me explain why. But before I do let’s get one thing straight – white papers are…

Are Email Newsletters An Effective Marketing Tool?

  Newsletters are a useful marketing tool but only if done right. They are a great way to keep in touch with your customers and add value to your relationship…

What SEO Keywords Should I Use?

  Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a…

How Much Do Freelance Copywriters Charge?

  How long is a piece of string? Seriously, there is no universal rate card for freelance copywriting because, like most professions, you get a wide range of experience and expertise. Some ‘copywriters’ (i.e.…