Why Writing Copy Is a Lot Like Cycling Up a Mountain

  Having returned after a two week cycling holiday in Gran Canaria, I was reminded of…

Are Press Releases Still Relevant?

  Is there still a place for press releases in the 21st century? Our high-tech environment means we can get news 24/7 anywhere and in whatever format we choose. So does that mean you’re wasting your time…

Are Landing Pages Good For SEO?

  Before I answer that, I want to talk a bit about landing pages and why you need them. Unlike a general website, a landing page focuses on one product or service and is…

The Etiquette Of Typo Calling: Revisited

  A while ago I wrote a blog about the etiquette of typo calling. At the time it was pretty well received, and after an incident yesterday, I felt compelled to share it again.…

Are White Papers The Same As Marketing Brochures?

  White papers and brochures are two very different animals. Let me explain why. But before I do let’s get one thing straight – white papers are…

Are Email Newsletters An Effective Marketing Tool?

  Newsletters are a useful marketing tool but only if done right. They are a great way to keep in touch with your customers and add value to your relationship…

What SEO Keywords Should I Use?

  Yes! SEO keywords are still relevant (but anyone who mentions keyword density should be ignored). They tend to be viewed in one of two ways: with clarity of mind, or seen as a…

How Much Do Freelance Copywriters Charge?

  How long is a piece of string? Seriously, there is no universal rate card for freelance copywriting because, like most professions, you get a wide range of experience and expertise. Some ‘copywriters’ (i.e.…

Blogging Inspiration [Infographic]

  Blogging inspiration is a mystical beast that usually illudes you and then strikes at the most inopportune time. Coming up with that constant stream of ideas is a challenge for even the most prolific of writers. Imagine how hard it is for the…

Why Copywriters Make Great Listeners

  “Most people do not listen with the intent to understand. They listen with the intent to reply.” – Stephen Covey   A note to all copywriters out there – if you’re not prepared to listen, your…