Why Are Professionally Written Words Best?

  Words. You use them every day. You send emails to customers, create marketing materials, produce content for your website…the list is endless. How much thought are you giving to the words you use?…

How To Use Keywords In Your Social Media Profiles

    Keywords in your social media profiles – is that a thing? Yes, it is. Why? Well, let me ask you this…

Contractions In Your Marketing Copy – Right or Wrong?

  Should you use contractions in your marketing copy? That is a question that causes divisions. One camp thinks the use of contractions…

The Easy Way To Boost Your Email Marketing Success Rate

  Email marketing is vital for every business. Assuming you’ve got over the GDPR hurdle and are now fully compliant…

How To Make Your Content Irresistible

  Before I launch into this post about how to make your content irresistible, I want to point out I’m making a few assumptions: You are a fair writer with a good grasp of…

How Much Is Professional Copy Worth To You?

  Picture this. Your business is growing, and with it, it’s demand for high-quality content. You have a new website that needs copy, brochures, articles, case studies…

Corporates And Copywriters – Why It’s A Match Made In Heaven

  Corporates need content but usually, don’t have the human resources (or specific skills) to keep…

Do You Know Who Your Audience Is?

  How to write content your readers will love One of the most common mistakes I see in marketing content is an apparent disregard for who is going to read…

Ghostwriting Is The Easiest Way To Get Your Business Book Written

  “Everyone has a book inside of them – but it doesn’t do any good until…

Why Your Website’s Content Is Hurting Your Business

  Derek’s got a problem. He’s been a painter and decorator for over a decade. Most of his work comes from word of mouth, but with more…