The Copywriter – Corporate Relationship and Why It’s a Match Made in Heaven

Since starting my copywriting business (many moons ago), my…

SEO Copywriting Has Changed Not Died

For many years now, businesses have turned to their trusted copywriterto create their website copy.  Why? Because they knew that the way their content was written would have an effect on their search rankings, in…

How To Get Your Website Converting Visitors Into Sales

This week, I’m bringing you a blast from the past. I wrote this blog many moons ago, but it’s still highly relevant today.…

Direct Mail Sales Letters Rock (if you get them right)

In my previous two posts, I started looking at whether email marketing has had its day, and then how to…

Email Marketing – Do It Right Or Don’t Do It At All

In my last post, I asked the question – has email marketing had its…

Should You Invest in Email Marketing or Sales Letters?

Email marketing was all the rage a few years ago. It heralded the start of a revolution in marketing. It was cheap, fast,…

Get More Customers by Generating More Referrals

Unless you happen to be in the enviable position of having more work than you can handle, you’re on the hunt for new customers.  The problem is attracting customers costs…

How Important Is Quality in Content Marketing?

Content marketing is a vital part of your marketing strategy, but you don’t need me to tell you that.  You’re either writing your own stuff in-house, or you’re using an…

How Copywriting Works – Keeping Up With Content Demands

Keeping up with content demands is an issue all my clients face and no one more than Finastra, a global provider of financial…

How Copywriting Works – Launching a New Business

Following on from last week’s case study about training materials, this case study looks at the role of copywriting in the launch of a new business. Case…